Privacies
PrivacyPolicy

Sense Privacy Policy

Privacy Policy

Last Updated: 2025-07-02

Introduction

Welcome to Sense’s Privacy Policy. This document explains how we collect, use, and protect your personal information when you use our services.

Sense and SENSE TECHNOLOGY GROUP LIMITED help businesspeople (our users, members, and summit attendees) find relevant content, improve their skills, find suppliers, build their knowledge, and stay up to date.

We help organisations (our clients) share or syndicate business content online and at live events, identify and contact businesspeople who may have an interest in their products, services, expertise, or content, and provide workshops, masterclasses, and strategic advice to deliver successful wellbeing initiatives and strategies within their organisations.

Our service is provided exclusively for users aged 18 years or older, on the basis that users may access content, services, events, or other opportunities in return for sharing their personal data with us for future marketing purposes.

Sense is operated by SENSE TECHNOLOGY GROUP LIMITED, a company registered in England, C/O Crowe U.K. LLP, St George’s House, 56 Peter Street, Manchester, England, M2 3NQ (referred to here as “we”, “us”, or “SENSE TECHNOLOGY GROUP LIMITED”).

Information We Collect

Personal Information

  • Name and contact information
  • Work email address
  • Usage data and preferences
  • Device information
  • Personal Data
    • Date of birth
    • Height
    • Weight
  • Biometric data
    • Sleep summary data
    • Overnight Recovery data
  • IP address

How We Collect Information

  • Direct interactions with our services
  • Automated technologies and cookies
  • Third-party sources

How We Use Your Information

Name and contact information, and work email address:

Your employer may provide us with your name and email address in order to create an account for you. This information is never shared with any third parties and is stored securely on our cloud services. We use this information to allow you to log in to your account and access our services.

Usage data:

We collect usage data to understand how often our users use the app. This allows us to improve our services by spending more time fixing features that are used more frequently. This data is stored securely in our cloud in a way that is not personally identifiable to you.

Device information:

To fix bugs and improve our app, we collect basic information about the device(s) that you use. This includes information such as the device make and model, and the operating system that you use. This data is stored securely in our cloud in a way that is not personally identifiable to you.

Personal Data:

We collect your date of birth, which is used to calculate your age. Your age is then used within algorithms for detecting sleep and activity levels. The main way this is used is that your age broadly determines your maximum heart rate, and your maximum heart rate is a key component of algorithms that determine how physically hard your body is working based on your current heart rate compared to your maximum.

We also collect your height, which is used by various algorithms to determine your activity level. Calculations that determine calorie expenditure based on movement (i.e., how many calories you burn when walking) need your height to be accurate. Algorithms that calculate the distance walked from the number of steps need to know your height in order to estimate your stride length.

We also collect your weight, which is used by some algorithms that calculate your activity level, as well as how many calories are burned in some cases.

Biometric Data:

Your sense band collects heart rate, skin temperature, and motion data throughout the day while you are wearing it. This data is collected on your phone and sent to our cloud service. We use this data in the following ways:

We compute, collect, and store data about your sleep, which includes all the data visible in the app, consisting of:

  • The time that you went to sleep and woke up
  • Your heart rate zones while you are sleeping (which allows us to determine how deep your sleep is)

We also collect and store recovery-based data that is calculated based on your heart rate:

  • Your “overnight heart rate variability” - this is information gathered while you are asleep about the time between heartbeats. This is a statistical measure that gives us information on how well rested or recovered you are.
  • Your “overnight respiratory rate” - this information is calculated based on your heart rate overnight. This is an estimate of the number of breaths per minute you are taking.
  • Your overnight “resting heart rate” - this is a fitness measure based on how low your heart rate gets when you are in a deep sleep.

We compute, collect, and store data about your heart rate while you are streaming your heart rate. This includes:

  • Your heart rate (number of heart beats per minute)
  • Your “peak to peak interval” (the time between your heartbeats) - this can be used to calculate some statistical recovery measures such as “heart rate variation” or HRV.

Processing and Sharing Personal Data

We process your data, and in some cases, share it with third parties for reasons such as:

  • Operating our digital services and creating content
  • Verifying your identity
  • Securing and personalising our services
  • Conducting market research, statistical, technical, and logistical analysis
  • Publishing anonymized derived content (e.g., league tables)
  • Communicating with you
  • Informing you about content, services, events, or opportunities relevant to your job
  • Notifying you about updates to Sense or our policies

Healthcare Data Sharing with Employers

We may share your healthcare data with your employer if you are in an identified high-risk role, following you giving us consent for this sharing. This sharing is conducted in accordance with applicable data protection laws and regulations, and only occurs with your explicit consent.

When you access content hosted on behalf of third parties, your data may be shared with the contributor or sponsor, who may contact you for marketing purposes.

As Required by Law

We may process or share data to comply with lawful requests from law enforcement agencies or courts with appropriate jurisdiction.

Data Protection

We implement appropriate security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.

Protecting and Storing Your Data

We take reasonable precautions to secure your data. We may retain your data for 7 years, or until you request its deletion. We may share your personal data with:

  • Data processors
  • Our clients inside or outside the EU, protected under applicable laws and GDPR safeguards

Your data may be shared during sales, mergers, or changes in control, as part of business continuity.

Your Rights

You have the right to:

  • Access your personal information
  • Correct inaccurate data
  • Request deletion of your data
  • Object to data processing
  • Data portability
  • Right to opt out (Withdrawing consent): Unsubscribe via provided links in communications or contact us directly
  • Right to be forgotten (Erasure): Request deletion of your data by contacting us; verification may be required

Third-Party Services

We may use third-party services that collect, monitor, and analyze data. These services have their own privacy policies. Your biometric data IS NEVER shared with third parties. No personally identifiable data is shared with third parties.

Children’s Privacy

Our services are not for use by children under 18. We do not knowingly collect personal information from children under 18.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page.

This Privacy Notice was updated on 2025-07-02. We may occasionally make changes to this Privacy Notice, and we notify our customers about such changes by email or via our services. If you have any questions regarding Sense Technology Group’s services or products, you may contact our Customer Care team. If you have any questions or feedback regarding Sense’s privacy practices, you can contact us at support@wearesense.com.

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

  • Email: support@wearesense.com
  • Address: C/O Crowe U.K. LLP, St George’s House, 56 Peter Street, Manchester, England, M2 3NQ

If we do not resolve your complaint, you can contact the UK Information Commissioner’s Office.